PlaceMake offers a variety of different programs. But not every company needs an entire suite of services. That’s why we can tailor any marketing program to fit your scope of work and most importantly, the bottom line – your budget. PlaceMake will work with you to find the right mix at the right cost. So come take a look…
Research and Analysis
- Competitive landscape audits
- Geographic and psychographic market studies
- Product segmentation support
- Buyer profile and feeder market reports
- Creative concept and message testing
Branding and Positioning
- Placemaking strategies
- Brand Workshops
- Positioning of new real estate developments
- Re-positioning of “work out” properties
- Community visioning and themeing
- Marketing and research support for entitlement packages
Community Design
- Land planning and landscape architecture support
- Social programming and amenity design strategies
Sales, Marketing, Design and Creative Services
- Outsourcing of resources – Director of Marketing role
- Strategic marketing and media plans
- Business Development strategies
- Social Media strategies – Facebook/Twitter/LinkedIn
- Consultant reviews and placement – advertising, PR, etc.
- Creative Development – concept and design services, online and offline
- Web site architecture and content development
- Lead generation strategies
- Sales coaching and real estate storytelling
- Retention and referral programs
- Conversion tools and promotions
- Guest and merchant builder marketing programs
- Semi-custom and custom lot sales programs
- Environmental design and merchandising techniques
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