In community development and design, the third place (or third space) is defined as the social surroundings that separate the two usual social environments of home (“first place”) and the workplace (“second place”). Third Places can be just about anything you want them to be, like cafes, clubs or parks… maybe even a long road trip in your dream car or on that Harley. Here’s an example of how Starbucks focuses on the Third Place as being their core business model. Check it out. But it doesn’t stop at the Bucks! Harley Davidson, Apple, Amazon and even Under Armour all create brands that promote the concept of finding your own Third Place. It reminds me of my favorite TV show FRIENDS. Central Perk is a great example of a that Third Place.
PLACEMAKE 